Connected World

Hulu Is Rolling Out Performance-Based Measurement for Brands

The streaming service is working with 'several' partners on the offering

Hulu has been working with brands on its new offering over the past six weeks. Hulu
By Sara Jerde

January 10, 2019

Hulu is beta testing a new, performance-based measurement that could help brands determine how many people purchased a product, downloaded an app or signed up for additional information as a result of seeing their ads on the streaming service.

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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