Connected World

Hulu Is Rolling Out Performance-Based Measurement for Brands

The streaming service is working with 'several' partners on the offering

Hulu has been working with brands on its new offering over the past six weeks. Hulu
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By Sara Jerde

 

Hulu is beta testing a new, performance-based measurement that could help brands determine how many people purchased a product, downloaded an app or signed up for additional information as a result of seeing their ads on the streaming service.

With the new offering, Hulu will take an advertiser’s customer relationship management (CRM) data and match it to its own campaign exposure data. Hulu is able to provide advertisers with granular data on viewers watching its ad-supported content.

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Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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