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When one thinks of how the marketing business runs, much of the day-to-day happens in the cloud. In fact, most companies—if b-to-b marketing is any indication—rarely use local technology. Yet, production remains one aspect of marketing that retains some of its old glory. Some of the world’s best, most creative practitioners still rely on rooms filled with top-of-the-line equipment and software, running day in and day out.
Angus Kneale, former CCO and co-founder of The Mill New York, believes that there is a better way to do world-class production in the cloud.