Adweek’s 2019 LA Brand Stars Never Got the Memo That Los Angeles Is Just for Chilling Out

These 16 execs are producing big gains and unexpected solutions

Collage of the Arts District in Los Angeles
'Los Angeles offers a freedom from tradition and convention that few other cities can match.'
Photography by Kristina Feliciano

 

Contrary to the way Los Angeles has been stereotyped, “it’s not slow paced,” says Emma Grede, co-founder and CEO of Good American. “I’ve never been busier in London or New York as I am here.” L.A. is also not burdened by East Coast propriety. “Los Angeles offers a freedom from tradition and convention that few other cities can match,” says Paddy Spence, CEO of Zevia. “Nobody tells you to ‘act your age’ or asks where your grandparents went to college.” And if that’s not enough, it’s in an earlier time zone—”which usually gives us the last word of the day,” quips Jonathan Shokrian, founder and CEO of MeUndies. Still not convinced? Meet 16 execs who have been busily producing big gains and unexpected solutions for everything from dating apps (Tinder) and sports teams (the Clippers) to plant-based protein (Beyond Meat), all while enjoying sunny days, mild temps and easy access to the ocean, the mountains, the desert and as many yoga and meditation classes as you could ever want. —Kristina Feliciano

This story first appeared in the Oct. 14, 2019, issue of Adweek magazine. Click here to subscribe.