L.A. Brand Stars: 15 Flourishing West Coast Marketers in Culture-Defining Categories

From fast fashion to Japanese cars

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It’s easy to think that geography defines and limits Los Angeles. The metro area, after all, borders the Pacific Ocean and butts up against several mountain ranges at its sprawling suburban edges.

The nearly 4 million residents plan their lives around traffic patterns (avoid the 405 and no, your friend will not drive you to LAX) if they have any hope of getting from point A to point B, especially if the former is the San Fernando Valley and the latter is Santa Ana.

But L.A.,



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This story first appeared in the Nov. 13, 2017, issue of Adweek magazine. Click here to subscribe.