LA Issue Brand Marketing Will Amazon Reduce Whole Foods’ Local Sourcing? The move to streamline may be a marketing boon to rival grocery chains. Marketing Innovation How the Hollywood Sign Went From Temporary Billboard to Symbol of America’s Showbiz Capital The sign's iconic big white letters are among the most successful pieces of branding in the world. Leadership & Talent This Vp of VR and AR Productions Was Once Google Street View’s Driver No. 6 An early-career summer gig led Digital Domain's Andrew McGovern to his current post. The L.A. Issue Agencies Are Remaking Themselves to Satisfy Client Demands Agencies are exploring business models outside the hourly billings that have governed the advertising industry since the days of smoky, three-martini lunches. The L.A. Issue Tool of North America’s Evolution From Production Company to ‘Creative Production Partner’ The L.A. shop does everything from broadcast advertising to AR and VR experiences. Data & Insights Infographic: Shoppers Are Researching Online Before Buying In-store, and Vice Versa Reaching the ‘omnishopper’ takes a cross-channel marketing strategy. Voice Why Brands Should Look to Hollywood for Storytelling Inspiration As technology expands platforms, filmmakers and marketers increasingly share a similar creative focus. The L.A. Issue L.A. Brand Stars: 15 Flourishing West Coast Marketers in Culture-Defining Categories They're 'in the right place at the right moment,' pushing everything from fast fashion to Japanese cars. The L.A. Issue Reclaiming Independence: How 2 Shops Bought Themselves Back From IPG and Found Success Dailey and TM Advertising ended decades-long relationships with Interpublic Group. The L.A. Issue Jimmy Kimmel on Battling Politicians, His Future in Late Night and His Unexpectedly Tumultuous Year The comedian discusses how his show has changed in the past 6 six months, his annual upfront roast and more.