Will Amazon Reduce Whole Foods’ Local Sourcing?
Brand Marketing
The move to streamline may be a marketing boon to rival grocery chains.
How the Hollywood Sign Went From Temporary Billboard to Symbol of America’s Showbiz Capital
Brand Marketing
The sign's iconic big white letters are among the most successful pieces of branding in the world.
This Vp of VR and AR Productions Was Once Google Street View’s Driver No. 6
Performance Marketing
An early-career summer gig led Digital Domain's Andrew McGovern to his current post.
Agencies Are Remaking Themselves to Satisfy Client Demands
Agencies
Agencies are exploring business models outside the hourly billings that have governed the advertising industry since the days of smoky, three-martini lunches.
Tool of North America’s Evolution From Production Company to ‘Creative Production Partner’
Agencies
The L.A. shop does everything from broadcast advertising to AR and VR experiences.
Infographic: Shoppers Are Researching Online Before Buying In-store, and Vice Versa
Brand Marketing
Reaching the ‘omnishopper’ takes a cross-channel marketing strategy.
Why Brands Should Look to Hollywood for Storytelling Inspiration
Brand Marketing
As technology expands platforms, filmmakers and marketers increasingly share a similar creative focus.
L.A. Brand Stars: 15 Flourishing West Coast Marketers in Culture-Defining Categories
Brand Marketing
They're 'in the right place at the right moment,' pushing everything from fast fashion to Japanese cars.
Jimmy Kimmel on Battling Politicians, His Future in Late Night and His Unexpectedly Tumultuous Year
The comedian discusses how his show has changed in the past 6 six months, his annual upfront roast and more.
Reclaiming Independence: How 2 Shops Bought Themselves Back From IPG and Found Success
Agencies
Dailey and TM Advertising ended decades-long relationships with Interpublic Group.