Why Brands Should Look to Hollywood for Storytelling Inspiration

Marketers and filmmakers share a similar creative focus

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It’s an exciting time to be a creator. There are so many new platforms we can use to express our voices and tell stories—positive stories that make people feel good, laugh, cry, and that give audiences an emotional experience.

Andrew PanayIllustration: Alex Fine

Among the team, Brian Klugman, Nate Tuck and Ahmet Zappa, we have been telling stories in the long form for more than 25 years. Now we get a chance to work with brands like Microsoft and it’s opened up a whole new creative world to us.

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This story first appeared in the Nov. 13, 2017, issue of Adweek magazine. Click here to subscribe.