Why Brands Should Look to Hollywood for Storytelling Inspiration

Marketers and filmmakers share a similar creative focus

Filmmaking and advertising share many similarities. Getty Images

It’s an exciting time to be a creator. There are so many new platforms we can use to express our voices and tell stories—positive stories that make people feel good, laugh, cry, and that give audiences an emotional experience.

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This story first appeared in the Nov. 13, 2017, issue of Adweek magazine. Click here to subscribe.
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