Will Amazon Reduce Whole Foods' Local Sourcing?

Move to streamline may be a marketing boon to rival grocery chains

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Since Whole Foods came under the yoke of Amazon three months ago, most of the buzz has been about cheaper prices and beefed up delivery service. But what about the grocery brand’s identity as a welcoming haven for locally produced fruit, veggies and other foods?

Experts expect a seismic shift in the way the chain treats its local offerings, which, ironically, could help brick-and-mortar rivals worried about Amazon’s presence in the space.

You can see change in the wind.

In his public statements about the acquisition, Jeff Wilke, Amazon worldwide consumer CEO, said Whole Foods is “determined to make healthy and organic food affordable for everyone.



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This story first appeared in the Nov. 13, 2017, issue of Adweek magazine. Click here to subscribe.