Will Amazon Reduce Whole Foods’ Local Sourcing?

Move to streamline may be a marketing boon to rival grocery chains

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Since Whole Foods came under the yoke of Amazon three months ago, most of the buzz has been about cheaper prices and beefed up delivery service. But what about the grocery brand’s identity as a welcoming haven for locally produced fruit, veggies and other foods?

This story first appeared in the Nov. 13, 2017, issue of Adweek magazine. Click here to subscribe.
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