Infographic: Shoppers Are Researching Online Before Buying In-store, and Vice Versa

Reaching the ‘omnishopper’ takes a cross-channel marketing strategy

Most people either regularly or occasionally order products online and pick them up in a retail store. Getty Images/iStock Photo

A new study is shedding light on the shopping habits of consumers who research products online but then go to the store to buy them.

This story first appeared in the Nov. 13, 2017, issue of Adweek magazine. Click here to subscribe.
@ejwander erik.wander@adweek.com Erik Wander is Adweek's features editor.