Data & Insights

Infographic: Shoppers Are Researching Online Before Buying In-store, and Vice Versa

Reaching the ‘omnishopper’ takes a cross-channel marketing strategy

Most people either regularly or occasionally order products online and pick them up in a retail store.Getty Images/iStock Photo
By Erik Wander

November 12, 2017

A new study is shedding light on the shopping habits of consumers who research products online but then go to the store to buy them.

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This story first appeared in the Nov. 13, 2017, issue of Adweek magazine. Click here to subscribe.

Erik Wander

Erik Wander is Adweek's features editor.

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