Men’s Wearhouse Taps Michael Strahan to Outfit Post-Pandemic Professionals
The men's clothing retailer hopes the celebrity workleisure line will lure shoppers.
Amazon Adds Aplenty to Its Growing List of Private-Label Brands
The food brand joins others such as Happy Belly, Wickedly Prime and Solimo.
To Combat Misogyny, Xbox Sent a Subtly Altered Controller to Influencers in 23 Countries
An 'equal' button played audio messages from women leading in the gaming industry.
How Does Your Brand Sound? MassiveBASS Turns Data Into Sonic Branding
The system compares the client's specified attributes to MassiveMusic's library of available sounds.
This Curry Smoothie Has a Surprising Mission: To Get You Talking About Mental Health
U.K. restaurant chain Wagamama and agency Uncommon created the drink to support the charity YoungMinds.
ThirdLove Unveils Loungewear As Intimates Business Matures
The digitally native brand looks to new categories, shift in messaging to propel growth.
Nestwell, the First of Many Private Labels to Come From Bed Bath & Beyond
The new label will offer a range of products such as sheets, pillows, blankets, duvets and bath towels in what is one of the retailer’s most important categories.
Chipotle and e.l.f. Give Fans Another Serving of Menu-Inspired Makeup
The beauty brand and fast-casual chain share values—and a target audience.
Lady Gaga Oreos Hit Shelves Today, With a Twitter Scavenger Hunt for Signed Packs Underway
Clues will lead fans on a 24-hour chase across multiple accounts.
Candy-Coated, Bright Pink Mac & Cheese? Kraft Cooked It Up for Valentine’s Day
Send a bouquet of roses on Valentine’s Day? That’s so unimaginative. Life-sized teddy bear or heart-shaped photo frame? Yesterday’s news. Kraft thinks consumers should skip saccharine gestures like these and [...]
Bombas Adds Underwear Line With Ambitions to be a Multi-Product Brand
The intent was to solve a pressing problem by creating a sustainable business, no matter if that resulted in a company with $20 million in sales or $200 million in [...]
Lady Gaga and Oreo Just Announced a Monster of a Collaboration
Lady Gaga may have hit the global pop music scene as an intimidatingly intense diva with a penchant for rough love, but her newest album showed a somewhat brighter and [...]
Apple’s New Ad, Released Alongside a New Product Drop, Is a Parade of Celebs on Macs
The tech giant unveiled its new Macbook Air, Macbook Pro and Mac mini today.
The Craze Over Hill House Home’s Nap Dress Is a Masterclass in Branding
How deep consumer understanding created the summer's hottest fashion item.