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Why Ranch Water Will Be the Drink of the Summer

Product Innovation

It’s been called the unofficial drink of West Texas dive bars and house parties. Some describe it as a refreshing mashup of a Tom Collins and a margarita.  But any [...]

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Men’s Wearhouse Taps Michael Strahan to Outfit Post-Pandemic Professionals

The men's clothing retailer hopes the celebrity workleisure line will lure shoppers.

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Amazon Adds Aplenty to Its Growing List of Private-Label Brands

The food brand joins others such as Happy Belly, Wickedly Prime and Solimo.

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To Combat Misogyny, Xbox Sent a Subtly Altered Controller to Influencers in 23 Countries

An 'equal' button played audio messages from women leading in the gaming industry.

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How Does Your Brand Sound? MassiveBASS Turns Data Into Sonic Branding

The system compares the client's specified attributes to MassiveMusic's library of available sounds.

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This Curry Smoothie Has a Surprising Mission: To Get You Talking About Mental Health

U.K. restaurant chain Wagamama and agency Uncommon created the drink to support the charity YoungMinds.

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ThirdLove Unveils Loungewear As Intimates Business Matures

The digitally native brand looks to new categories, shift in messaging to propel growth.

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Nestwell, the First of Many Private Labels to Come From Bed Bath & Beyond

The new label will offer a range of products such as sheets, pillows, blankets, duvets and bath towels in what is one of the retailer’s most important categories.

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Chipotle and e.l.f. Give Fans Another Serving of Menu-Inspired Makeup

The beauty brand and fast-casual chain share values—and a target audience.

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Lady Gaga Oreos Hit Shelves Today, With a Twitter Scavenger Hunt for Signed Packs Underway

Clues will lead fans on a 24-hour chase across multiple accounts.

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Candy-Coated, Bright Pink Mac & Cheese? Kraft Cooked It Up for Valentine’s Day

Send a bouquet of roses on Valentine’s Day? That’s so unimaginative. Life-sized teddy bear or heart-shaped photo frame? Yesterday’s news. Kraft thinks consumers should skip saccharine gestures like these and [...]

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Bombas Adds Underwear Line With Ambitions to be a Multi-Product Brand

The intent was to solve a pressing problem by creating a sustainable business, no matter if that resulted in a company with $20 million in sales or $200 million in [...]

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Lady Gaga and Oreo Just Announced a Monster of a Collaboration

Lady Gaga may have hit the global pop music scene as an intimidatingly intense diva with a penchant for rough love, but her newest album showed a somewhat brighter and [...]

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Apple’s New Ad, Released Alongside a New Product Drop, Is a Parade of Celebs on Macs

The tech giant unveiled its new Macbook Air, Macbook Pro and Mac mini today.

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The Craze Over Hill House Home’s Nap Dress Is a Masterclass in Branding

How deep consumer understanding created the summer's hottest fashion item.