Lady Gaga Oreos Hit Shelves Today, With a Twitter Scavenger Hunt for Signed Packs Underway
Clues will lead fans on a 24-hour chase across multiple accounts.
Candy-Coated, Bright Pink Mac & Cheese? Kraft Cooked It Up for Valentine’s Day
Send a bouquet of roses on Valentine’s Day? That’s so unimaginative. Life-sized teddy bear or heart-shaped photo frame? Yesterday’s news. Kraft thinks consumers should skip saccharine gestures like these and [...]
Bombas Adds Underwear Line With Ambitions to be a Multi-Product Brand
The intent was to solve a pressing problem by creating a sustainable business, no matter if that resulted in a company with $20 million in sales or $200 million in [...]
Lady Gaga and Oreo Just Announced a Monster of a Collaboration
Lady Gaga may have hit the global pop music scene as an intimidatingly intense diva with a penchant for rough love, but her newest album showed a somewhat brighter and [...]
Apple’s New Ad, Released Alongside a New Product Drop, Is a Parade of Celebs on Macs
The tech giant unveiled its new Macbook Air, Macbook Pro and Mac mini today.
The Craze Over Hill House Home’s Nap Dress Is a Masterclass in Branding
How deep consumer understanding created the summer's hottest fashion item.
How to Make Sense of Instagram Reels as a Marketer
Is there a marketing niche for Instagram Reels?
Taking Print Innovation to a New Level, a German Newspaper Created a 7-Foot Infographic
The record-setting celebration of Berlin's iconic TV Tower turning 50 even featured the perfect ad on the back.
Small Businesses Can Now Use Venmo With New Business Profiles
Venmo acknowledges times are tough, especially for individuals trying to "connect, market and grow their businesses."
TikTok Hashtag Challenges Could Be the Next Recruitment Power Tool
TikTok, the video sharing social network service, has experienced tremendous growth during the pandemic.
This Tiny Soap Dissolves After Exactly 30 Seconds of Hand Washing
Lush's "self-timing soap" was created after research showed 97% of people don't wash their hands properly.
Chicken Sandwich Wars Heat Up With KFC’s Version of a Pickle-Topped Fillet
Not content with its own array of chicken sandwiches, KFC is testing its version of a fillet topped with pickles and mayo.
July, a New DTC Brand, Reimagines the Window Air Conditioner as Stylish Home Decor
These window A/C units are less utilitarian—and environmentally friendlier, too.
You Can Only Read This Social Distancing Ad From 6 Feet Away
A Finnish retailer ran an optical illusion on a newspaper's front page to promote safe distance as lockdown restrictions ease.
Don’t Want to Touch Public Door Handles? An Agency Invented a Way Around It
TBWA\Helsinki puts recycled consumer plastic to new use via 3D printing.