As the industry, and consumers at large, undergo a green revolution, Adweek is keeping its finger on the pulse of what brands are doing to go green, reduce their carbon footprint and capitalize on sustainability. One of those categories is plant-based products. This space is growing in popularity as consumers look for environmentally friendly alternatives to their favorite foods, household products, clothing and beyond. Adweek’s plant-based product category page tracks new entrants into the plant-based space. It also shows what legacy brands like Burger King and KFC are doing to revolutionize their plant-based strategies and keep up with the demands of today’s eco-conscious consumers through campaigns, new products and engaging customer experiences.

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Impossible Foods Debuts ‘Meatier’ Message to Target a Wide Demo

The effort from Impossible Foods is "inspired by the craveability of meat" and targeted broadly at flexitarians.

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Vegan Nightmare: Plant-Based Daiya Brand Touts Real Beef Cheeseburgers in New Ad

Plant-based food brands do not, as a rule, share screen time with animal products, but Daiya and TDA Boulder challenged the marketing norm in a new campaign.

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Veganuary’s Politically Inspired PSA Asks Consumers to ‘Vote for Veggies’

The video, promoting a month-long vegan challenge, urges consumers to 'Vote for Veggies' for a happier, healthier future, with actor Ryan Eggold.

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Impossible Foods Drops a Cheesy RomCom Trailer as a Promo for Its First Plant-Based Hot Dogs

Inspired by cheesy Hallmark movies and wrapped in a heaping helping of dad jokes, Impossible drops its latest campaign called 'Wiener Wonderland.'

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Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing’s ‘Wokeness’ Hurt the Category

Startups in the nascent category face a marketing conundrum, with McGuinness pointing to “very little awareness and understanding” of the pork, chicken and beef substitutes, along with a raft of [...]

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AI Turns Vegans Into Carnivores in New Steak-umm Campaign

Steak-umm used deep fake technology to seemingly turn vegans into carnivores.

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Daiya Dupes ‘Pizza Experts’ With Plant-Based Cheese

Daiya gathered three different groups of 'pizza experts' for a Q&A, preceded by a buffet of the brand’s piping hot pizza slices.

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Talking Tofurky: Plant-Based Food Marketers Imagine Their ‘Got Milk?’

Industry leaders give a budding coalition some ideas to chew on.

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Latest Oatly and ‘Got Milk?’ Ads Bring the Dairy Battle to a Boil

The Oatly and 'Get Real. Got Milk?' campaigns highlight the bitter battle between Big Dairy and plant-based milk marketers that use ingredients like soybeans, almonds, grains and veggies.

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Cultivated Meat Brand Writes a Marketing Primer for American Debut

Good Meat, a division of Eat Just Inc., already has a three-year track record of serving cultured chicken to the public in Singapore.

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Burgers and Broadway: Impossible Foods Debuts Musical Ad During Tony Awards

"Making Meat History," a pun-filled, lyrical walk through time directed by RSA's Jake Scott, will air during Sunday's 76th annual Tony Awards on CBS.

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Kids Share Their Confusing Times as Burger King Campaign Returns

The third entry in the series continues to promote the fast food chain's plant-based menu items.

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Oatly Offers Free Ad Space to Dairy Companies–On One Condition

Oat drink Oatly is touting its sustainability and challenging the dairy industry to show its carbon footprint.

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Oatly and Minor League Baseball are ‘Down to Clown’ in Unique Partnership

The multiyear Oatly-MiLB relationship, announced today, kicked off recently at 120 stadiums in the U.S. and Canada with recognizable hallmarks like on-site branding and media, sampling and swag giveaways.