Inside TAG’s Ad Fraud Battle Plan

The organization's COO explains how the digital advertising industry is working together to fight crime.

How Google Is Thinking About Its Upcoming Changes for User Privacy

Chetna Bindra, Google’s senior product manager for user trust and privacy, said the company is working on a number of tools that give users more control over their data that could begin rolling out later this year.

Why a Surprise Drop Can Be a Great Marketing Ploy for Brands

Hulu and Beyoncé have pioneered a new way to generate hype.

On the Adweek Podcast: Facebook’s Wild Week and NBCU’s Upfront Gains

All things NexTech '19 and a little ASMR.

Investors Say Data Ambiguity Is Dampening Ad Tech’s Luster

Regulatory uncertainty makes for a hard sell, especially with smaller companies.

NBCUniversal Is Pulling The Office From Netflix, but It’s Still Open to Working With Rival Platforms

Linda Yaccarino discussed her company's relationship with streaming service at Adweek's NexTech event.

Brands Could ‘Kneecap’ Themselves Without the Right Talent on In-House Programmatic Teams

The industry lacks qualified candidates to take on complex roles that require a breadth of experience.

How Advertisers Are Untangling the Programmatic Supply Chain

The focus is shifting from fraud to searching for ad tech that adds value.

Martin Sorrell Slams Holding Companies’ Data Strategies and Insists Facebook and Google Are Not ‘Frenemies’

S4 founder opened Adweek NexTech by challenging IPG and Publicis.

Martin Sorrell’s Thoughts on New Words in Merriam-Webster Dictionary, From ‘Influencer’ to ‘Buzzy’

And what he thinks should be added.