Why Simply Having First-Party Data Is Only the Beginning

Marketers discuss how information can benefit both shoppers and brands

Discuss new partnerships, organizational structures and strategies for reliable measurement at NexTech, Dec. 6–8. In-person and virtual passes are available. Sign up now to save 25%.

Although Google has pushed back its plan to remove third-party cookies from its market-leading Chrome browser to 2023, marketers are still feeling pressure to find new ways to identify shoppers online.

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