Google Grants a Stay of Execution in the Death of the Cookie

Chrome will postpone phasing out third-party cookies until 2023


Google has proposed a new timeline to withdraw support for third-party cookies. The online advertising giant is now suggesting its market-leading Chrome browser will implement the process in 2023, instead of next year.

Google is proposing that starting in the later part of 2022, publishers and advertisers can start to migrate their services to technology specs outlined in its Privacy Sandbox initiative over a nine-month period.

After this, Google Chrome will start to phase out support for third-party cookies over a three-month period in 2023 in keeping with its earlier proposed

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