How to Come First in First-Party Data 

Insights from The Times on its trailblazing first-party data collection 

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While big tech and regulation still play out, The New York Times continues to lead first-party data collection with products backed by the growth of its incredible subscriber base. Erin Hennessy, executive director of product marketing and insights at The Times, joined Adweek’s NexTech Summit to discuss how her team is setting the standard for what companies can do to be on the right side of privacy and protect consumers’ information. 

Leading the first-party data race 

By leveraging its unparalleled wealth of proprietary audience intelligence and tenacious work in data science, New York Times Advertising is blazing the first-party data trail, driving engagement for brands with accuracy—and privacy—well ahead of the cookieless future. 

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