Lee Barbour is a freelance writer for Adweek covering digital marketing, technology, healthcare and real estate. She has collaborated on award-winning campaigns for both startups and Fortune 500 companies. She has more than 15 years of experience in client communication and wordsmithing.
How Publishers Are Pushing Forward After Third-Party Cookie Deprecations
For marketers and publishers, it's critical to leverage privacy as a competitive differentiator.
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The future of data-driven decisions won’t be about the individual anymore