How McKinsey Is Approaching the Future of Connecting With Consumers

The key to fueling tomorrow's growth is being prepared for the unexpected

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The pandemic sped us into a digitized future as homebound consumers abandoned ingrained shopping habits—accelerating the rise of ecommerce. Businesses responded to the digital-first marketplace by quickly pivoting and innovating to find new ways to connect with customers. What does this mean for marketing and digital leaders? 

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