Creativity drives 80% of an ad’s effectiveness. Yet it continues to be the least objectively understood part of the marketing ecosystem.
Anastasia Leng, founder and CEO of CreativeX, joined Adweek’s 2021 NexTech summit to reveal the impact of creative effectiveness in advertising and how brands can start tapping into this potential.
Insights into creative power in advertising
CreativeX is a software technology company that powers decision making for some of the largest brands in the world.
“Over the last couple of years, we’ve had a front-row seat to how companies like Unilever, Heineken, Mars, even Facebook and Amazon, are making creative decisions to scale their creative content,” Leng said.
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