Brands Need to Stop Putting Retail Media in a Separate Silo

Experts explain how to navigate and gain an edge

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As retail and media converge, a saturated advertising space is emerging where retailers and agencies are hard at work trying to gain an edge, building partnerships that give marketers the best access to data-driven, effective audience targeting.

Rich Lehrfeld, senior vice president and general manager of WalmartConnect, Megan Pagliuca, chief activation officer at Omnicom, and Amy Lanzi, chief operating officer of Publicis Commerce, sat down during Adweek’s NexTech Summit to discuss how agencies and retail media networks are evolving their partnerships to help both drive growth, enhance product capabilities and stay competitive in this accelerated marketplace.

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