Portrait of Caroline Giegerich

Caroline Giegerich

Caroline Giegerich is VP, Growth Strategy at Medialink, alum of HBO, Showtime and Smashbox Cosmetics and a 2020 Adweek Executive Mentee.

Alt Image Text

Lessons Learned During My First NFT Adventure

Voice

How buying a ‘Stoner Cat’ unlocked a look into the tech phenomenon and opened doors to an exclusive community.

Alt Image Text

Drive-Thrus, AI … and Empathy

Voice

The implications behind replacing human interactions within the consumer journey.

Alt Image Text

Streaming the Olympics Shouldn’t Be This Tricky

Voice

NBC’s Peacock presents a challenging and ultimately disappointing user experience.

Alt Image Text

The Secrets on How to Effectively Lead a 1:1

Leadership & Talent

How good leaders effectively use these meetings to motivate their teams. 

Alt Image Text

Motivating Teams is Not a One Size Fits All Approach

Leadership & Talent

Here are four concrete approaches you can take to ensure you are most effectively motivating your team at every stage in their careers.

Alt Image Text

Here’s How Managers Are Missing the Mark on Team Motivation and Ways to Fix It

Leadership & Talent

Survey reveals disconnect between what managers think drives employees compared to what actually does.

Alt Image Text

How Investing Makes for a Better Marketer

Performance Marketing

How investing can make you a better performance marketer.

Alt Image Text

How Fashion Brands Can Achieve Inclusion Through Design

Agencies

How to be more inclusive when marketing fashion.

Your sites feature HTML here...