Portrait of Ashley Buxton

Ashley Buxton

Ashley is a senior agency leader, brand marketer and 2020 Adweek Executive Mentee. She is currently Group Client Director at Rufus, Initiative's dedicated Amazon agency.

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4 Steps on How to Demystify Goal Setting

Inside the Brand

Why the most important part of using goals to drive motivation is creating them.

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The Secrets on How to Effectively Lead a 1:1

Inside the Brand

How good leaders effectively use these meetings to motivate their teams. 

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How to Avoid the Top 5 Pitfalls Demotivating Your Employees Right Now

Leadership & Talent

Despite what many leaders think, work-from-home issues are not your team’s biggest concerns.

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Here’s How Managers Are Missing the Mark on Team Motivation and Ways to Fix It

Leadership & Talent

Survey reveals disconnect between what managers think drives employees compared to what actually does.