Leadership & Talent

Here’s How Managers Are Missing the Mark on Team Motivation and Ways to Fix It

Survey reveals disconnect between what managers think drives employees compared to what actually does

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Fatigue. Burnout. The muddied lines between work and home life.

Employees are struggling to feel motivated while managers use trial by fire in an attempt to engage their teams. To understand key motivational factors for marketers today, we fielded an anonymous survey to 250+ U.S. marketing professionals. Survey questions sought to understand what drives engagement by level and industry. We discovered what managers think their team needs is different from what employees actually want. Here, we share some of key findings and tips for managers to better understand and improve team motivation.