According to recent estimates, the Cloud now has a larger carbon footprint than the airline industry. What can marketers do to reduce online advertising’s damaging outputs? Brian O’Kelley, co-founder and CEO of Scope3, joined Adweek’s NexTech Summit to share his insight on simple ways marketers can work to reduce the industry’s carbon footprint.
Shrinking the industry’s carbon footprint
According to O’Kelley’s recent analysis, every impression that’s served programmatically generates one gram of carbon dioxide.