Scope3's Brian O’Kelley on the Greener, Safer Future of Programmatic Advertising

The future is green


According to recent estimates, the Cloud now has a larger carbon footprint than the airline industry. What can marketers do to reduce online advertising’s damaging outputs? Brian O’Kelley, co-founder and CEO of Scope3, joined Adweek’s NexTech Summit to share his insight on simple ways marketers can work to reduce the industry’s carbon footprint.

Adweek

Shrinking the industry’s carbon footprint 

According to O’Kelley’s recent analysis, every impression that’s served programmatically generates one gram of carbon dioxide.

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