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The Adweek NexTech 2021 summit offered insights from speakers Paul Bannister, chief strategy officer of Cafe Media, Michael Balabanov, svp of advertising, North America at The Guardian and Sasha Heroy, senior director of ad products and platforms at The New York Times. Together, they discussed their views of first-party data and how new technology can replace third-party cookies after Google announced a shift from alternative identifiers once third-party cookies are phased out.
Privacy best practices to differentiate
It’s critical for marketers and publishers to not only be compliant with privacy regulations and best practices, but to start using privacy as a competitive differentiator and way to build your brand.