How Publishers Are Pushing Forward After Third-Party Cookie Deprecations

It's critical to leverage privacy as a competitive differentiator

The Adweek NexTech 2021 summit offered insights from speakers Paul Bannister, chief strategy officer of Cafe Media, Michael Balabanov, svp of advertising, North America at The Guardian and Sasha Heroy, senior director of ad products and platforms at The New York Times. Together, they discussed their views of first-party data and how new technology can replace third-party cookies after Google announced a shift from alternative identifiers once third-party cookies are phased out.