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QR Codes Are Key to Connecting With Customers in a Pandemic

Marketing Innovation

The technology is replacing restaurant menus, enhancing OOH and making retail experiences safer.

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Showtime Brings Shameless Fans Into the Gallagher Family Group Chat

Network leans into in-world digital stunts as an experiential alternative.

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Will Brands Start Monetizing Their Social Media Content?

Rebecca Minkoff's debut on OnlyFans during New York Fashion Week raises the prospect of subscription marketing.

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This Relatable Kit Kat Ad, While Unofficial, Is a Master Class in the Power of Simplicity

Creative strategist Sam Hennig designed the ad on spec, and the brand loved it.

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The BBC Set Fire to Its Own Billboard for ‘A Perfect Planet,’ Highlighting Deforestation

To promote series A Perfect Planet, BBC Creative had its own ad go up in flames.

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Inside Sundance’s Sponsor Strategy for First Virtual Film Festival

Reimagined event tasks partners with developing content that resonates with remote audiences.

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Coca-Cola Replaced Its Logo With Positive Messages to Share With Loved Ones

European packaging campaign from 72andSunny Amsterdam includes online customization.

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Checkers Monster Truck Crushes Everything That Sucked About 2020 (and That’s a Lot)

The story behind a very weird year-end marketing stunt.

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Adweek’s Most Popular Online Stories of 2020

From the Moldy Whopper to the return of Crystal Pepsi, here's what you were reading this year.

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E.l.f. Hopes to Recreate Its Viral TikTok Success on Triller

Rather than releasing one song, it dropped an entire Christmas album on the music video platform.

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Fox Builds Yet Another Series Around a Brand, Wild Cherry Pepsi, With Cherries Wild

The game show, which continues the network's Pepsi partnership, debuts in February.

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Laugh If You Want, but Ugly Sweaters Are 2020’s Coolest Holiday Marketing Idea

There are legit branding and marketing advantages for companies that go to the trouble of designing and selling an ugly holiday sweater.

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Heineken Creates an Interactive 3D Billboard That Doubles as a Bar

Publicis stunt for Heineken 0.0 invited drivers to pull over and grab an alcohol-free beer in Brazil.

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How Digital Art Space Artechouse Helped Pantone Unveil its Colors of the Year for 2021

The tech-centric art exhibition helped Pantone unveil the colors of the year this week.

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KFC’s CMO Dishes on How Its Mario Lopez-Led, ‘Authentic’ Lifetime Mini-Movie Came Together

The first question that popped into your mind when you heard of KFC teaming up with with Mario Lopez for a Lifetime “mini-movie” may have reasonably been: How do you [...]