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Catalina Sues Quotient in a Clash of the Coupons

The filing also alleges the defendant lured clients away from Catalina with “misleading communications” to CPG brands which claimed they “would need to transition to Quotient” in order to continue [...]

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How to Integrate AI Tech Into Each Step of the Customer Journey

The Customer Lifecycle. The Sales Funnel. The Buyer’s Journey. All of these phrases are similar expressions of the same thing. They're used to describe the process that it takes for [...]

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4 Tips for Targeted Customer Acquisition Marketing

Customer acquisition is the most expensive part of marketing, but no company can afford to abandon marketing for new customers. Acquisition marketing is essential, but brands must find a way [...]

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A Publisher’s Guide to Inbound and Content Marketing

It’s no secret that advertisers are diverting dollars from print and digital with publishers into inbound and content marketing. Likewise, agencies tell their clients that they can handle all of [...]

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3 Marketing Tactics for Credit Unions to Win Over Millennials

Credit unions offer a better deal for Millennials than any other financial institution, but to win them over, your marketing must embody and convey those advantages.

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Publishers Can Do Good by Doing Well: Collect Emails as You Drop Paywalls

We are in the midst of a national crisis, and once again, as crisis hits, the American public and its advertisers remember the service that true journalism plays in our [...]

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Taking Omnichannel Marketing Outbound in 2020!

While a strong omnichannel customer experience is important, it's equally important to incorporate omnichannel marketing into your lead generation strategy. Content optimization, customer modeling, and profiling through a strategic optichannel [...]

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12 Marketing Tips for Successful B2B Lead Qualification

B2B marketers understand the importance of qualifying a lead before it goes to a salesperson, but sometimes the lead qualification process can get tricky. Today, most established companies assign the [...]

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8 Ways to Increase Digital Ad Revenue by 50% or More

Companies need to take a serious look at their digital ad programs, make needed adjustments, and prepare sales teams for success. From fixing inventory and pricing to launching programmatic audience [...]

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Company Data Opens the Door to Data Business Success

Media

The hype around creating data businesses is at an all-time high in the B2B media sector. With display ad revenue falling off a cliff and lead-gen business models becoming more [...]

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Prospect Experience Marketing: Find the Gold in Your Lead Generation Program

I recently caught up with Dan McDade, a longtime B2B practitioner in lead qualification and nurturing. I’ve been a fan of his for years. Here, we talk about prospect experience [...]

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B2B Media Is Leading with First-Party Data – and Unlocking New Revenue

For the longest time I resisted calling website visitors anything but readers. After decades as an editor and publisher, I pushed back on calling them “users.” I still don’t like [...]

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1 Big Pitfall to Successful Demand Generation Digital Transformation

As marketing leaders, we sometimes inadvertently lead our teams astray. When we delegate the outcomes we want, and simultaneously drive a sense of urgency, our teams may skip important steps [...]

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How to Market a Successful Online Subscription Product

In my previous article, we talked about the keys to creating a successful paid subscription model online. To recap: You must be committed to making paid subscriptions successful. You must [...]

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Lead Generation Metrics — The Basics and Beyond

Lead generation metrics should help you understand not only what parts of your digital marketing are working, but what parts are generating the highest quality leads.