Publishers Can Do Good by Doing Well: Collect Emails as You Drop Paywalls
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We are in the midst of a national crisis, and once again, as crisis hits, the American public and its advertisers remember the service that true journalism plays in our society.
Attention and eyeballs go to the legitimate publishers who have invested so much in talent and infrastructure that allows them to do original and researched reporting, as opposed to aggregating other news sites or relying on user-generated content. Publishers are seeing a marked increase in engagement with their readers, because readers are going to trusted sources to get news.
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