Publishers Can Do Good by Doing Well: Collect Emails as You Drop Paywalls
We are in the midst of a national crisis, and once again, as crisis hits, the American public and its advertisers remember the service that true journalism plays in our [...]
Identifying and Engaging Your Most Valuable Audience Segments
Your audience is made up of a series of segments of audiences, all in a different place in their journey with your brand. From one-time visitors to the most loyal [...]
How to Sell $38K of Subscriptions in 10 Days
If you run a paid circulation magazine, you know that selling subscriptions online can be a challenge. However, I’d like to share an example of one publication that recently sold [...]
What Is RPS & How Can It Drive Digital Growth for Publishers?
If you strip everything down to the core, a publisher’s business model is the acquisition and monetization of audience at price differentials. If the average cost of acquiring a reader [...]
Using Evergreen Content as an Audience Development Strategy
It’s not uncommon to hear from publishers, “what is the best tactic in audience development right now?” The answer we give is one that always applies despite trends, tools, and [...]
How Micropayments Can Move Readers Through the Subscription Funnel
This year – and perhaps for the first time – the topic of micropayments was front and center at the 2019 INMA Media Subscription Summit, where publishers discussed best practices [...]
Why the Email Batch and Blast Practice Is an Addiction and How to End It
In email marketing, “Batch & Blast” is a common practice. But dare I say, it’s the junk food of marketing. We all know that the email batch and blast practice [...]
Why Marketers Should Tap Into the Potential of Bing Ads, the Dark Horse of the Search World
Bing has often been an overlooked publisher in the search world, left in the shadows of its older rival, Google Ads, and simply not given the credit it’s due. However, [...]
4 Print-Centric Assumptions Publishers Should Avoid Online
In the early years of television, news broadcasts were virtually identical to their radio counterparts, except you could see the guy who was reading the headlines. It took a few [...]
Identify Your Whales: How Successful Publishers Make the Shift to Reader Revenue
We’ve received the memo: it is time to diversify away from an advertising-heavy business model and introduce more reader revenue streams. Over the past year, we watched the New York [...]
MediaPitch: Naytev Is Helping Publishers Automate & Optimize Social Content
Consumers today have more choice in how, where, and when they access content than ever before. Social media platforms provide publishers with a way to get relevant, interesting information to [...]
Case Study: How to Use Audience Extension to Win Back Clients & Increase Ad Revenue
One of my clients, a niche media company with multiple titles, was getting notified by existing advertisers that they were going to stop buying media and instead, spend their ad [...]
Using Automation to Make Audience Development More Personal
You would never invite a friend over to your home, open your door, and walk away once they walked in, would you? They’re your friend, after all. You’d say hello, [...]
Is Keyword or Audience Targeting Better For Finding Your Ideal Audience?
Back in the day, keywords were the primary ammo in a digital marketer’s arsenal. Google AdWords, Bing Ads and other platforms were built on the simple premise of matching ads [...]
What AD Lessons Can Publishers Learn from a Lightning-Hot Political Campaign?
Audience developers, especially in publishing, often look to each other to for inspiration and opportunities for imitation. We look to The New York Times and their success in growing digital [...]