The Latest
How Media Brands Can Build Loyalty Between Big News Moments
This post was created in partnership with CNN What keeps people coming back to a media brand? Often, it starts with the stories, personalities, and cultural conversations that capture their [...]
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EXCLUSIVE: The New York Times Is Shutting Down Its Audio App
The standalone product will shutter in October, as the publisher doubles down on audio and video in its flagship News app.
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Nielsen Marketing Cloud Now Available on InfoSum
WPP-owned Infosum can now use NMC to enhance its clients' first-party data.
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Living in a Sound-On World: Sonic Branding Is Key for Brand Identity
A sonic strategy must be baked into the creative process from the beginning.
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Progressive Marketers Are Tracking a New Metric: Share of Model
Measuring how large language models like ChatGPT perceive your brand will become essential.
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Thanks to Gen Z, Deeper Connections Will Become the Currency of the Future
The 5 levers that fuel organic brand love when it comes to this cohort.
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Security Cameras for Fish Owners and Headphones for Golfers: How Media Agencies Find New Customers for Clients
More media agencies are leaving behind routine activations to offer their clients market intelligence.
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Every Penny Counts: How Your Marketing Efforts Can Avoid Ad Fatigue
When an audience becomes apathetic to the brand and message, it can make even the best campaigns fall flat.
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The Rush to Measure Attention Calls for a Collaborative and Coordinated Approach
An overview of the challenges in the evolving attention economy.
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The Daily Beast’s Obsessed Nets 7-Figure First-Year Revenue
The publisher has yet to paywall the new entertainment vertical.
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Japa to Prime Video: A Masterclass Campaign in Driving Local Relevance
The campaign introduced the streaming service to the Nigerian community as part of EMEA expansion efforts.
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It’s Time to Dispel the Multicultural Media Scale Myth
Many media teams are known to inaccurately label minority-owned properties as 'small' or subscale.
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More Than Family and Soccer: Why HHM Campaigns Can Feel Hollow
Generational marketing is key to communicating with the Latinx consumer.
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Shopper Intelligence Firm Catalina Partners With Horizon Media to Boost Data Offering
This is Catalina's first direct media agency partnership.
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Blavity, Revolt and Black Enterprise on Why More Dollars Need to go to Black-Owned Media
Blavity, Revolt and Black Enterprise presented its work at IAB NewFronts this year.
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