It's Time to Dispel the Multicultural Media Scale Myth

Many media teams are known to inaccurately label minority-owned properties as 'small' or subscale

Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25.

Over the past few years, there has been an industrywide rallying cry about the yawning investment gap between the general market and minority-owned media.

Nearly every marketer and media buyer agency has pledged a more diversified spending approach. At the same time, major investors including Tyler Perry, Robert Smith and Byron Allen, as well as entrepreneurs such as Lynnwood Bibbens of ReachTV, Albert Thompson of Mnumonic and Christian Facey of AudioMob, are looking to not only create unique content but actually own, operate and compete in multiple points of the media value chain to deliver value to customers.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in