Michael León-Rivera is a Creative Strategy consultant who has worked across the advertising, media and entertainment industries. Michael currently serves on the Board of Trustees for the International School of Brooklyn and was a 2020 AdWeek Executive Mentee. He is a member of 100 Roses from Concrete, a non-profit dedicated to advocating for people of color in the advertising industry.
The Curious Case of Puerto Rico Within the Marketing Landscape
The U.S. territory occupies a unique middle ground between those two distinct worlds, challenging marketers to reconsider tactics for this audience.