Portrait of Michael León-Rivera

Michael León-Rivera

Michael León-Rivera is a creative strategy consultant who has worked across the advertising, media and entertainment industries. He currently serves on the Board of Trustees for the International School of Brooklyn and was a 2020 Adweek Executive Mentee. He is a member of 100 Roses from Concrete, a nonprofit dedicated to advocating for people of color in the advertising industry.

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DC Comics’ HHM Error Reflects a Larger Issue in Latinx Marketing

Voice

The recent release of HHM images depicting well-known characters eating Latin American foods reflects the tired tropes of careless multicultural marketing.

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What Brands Can Learn From the Power of Latinx Superheroes

Voice

Sci-fi storytelling holds major potential in meaningfully connecting with Latinx audiences.

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The Curious Case of Puerto Rico Within the Marketing Landscape

Voice

The U.S. territory occupies a unique middle ground between those two distinct worlds, challenging marketers to reconsider tactics for this audience.