What Brands Can Learn From the Power of Latinx Superheroes

Sci-fi storytelling holds major potential in meaningfully connecting with Latinx audiences

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This past spring, Sony Pictures announced that Puerto Rican superstar Bad Bunny would soon become a superhero, dawning the mask of the relatively obscure luchador El Muerto. We also saw the fan favorite character, America Chavez, (portrayed by Xochitl Gomez) introduced within the Marvel Cinematic Universe in the latest Doctor Strange film, along with Oscar Isaac’s portrayal as Moon Knight.