The Daily Beast’s Obsessed Nets 7-Figure First-Year Revenue

The publisher has yet to paywall the new entertainment vertical

One year after the Daily Beast launched Obsessed, its vertical dedicated to coverage of television and film, the section has topped seven figures in advertising revenue and seen an uptick in readership, according to president of advertising and partners Lindsey Jaffe Levy.

The vertical, which publishes reviews, recaps and recommendations, grew out of a popular newsletter of the same name, helmed by senior editor Kevin Fallon. 

By launching as a standalone vertical, the section has sought to draw new readers into the Daily Beast ecosystem, and its scope of coverage has unlocked deeper—and occasionally new—advertising opportunities with entertainment companies.

“The opportunity to launch Obsessed was really exciting, and our advertisers have responded with enthusiasm,” Levy said.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in