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Pitching a self-storage company was a new one for Basic/Dept’s vp of growth, Asher Wren.
Once an agency onboards a new client, it’s common for strategists to conduct market research before responding to briefs. New business leads like Wren do the same thing when preparing to pitch prospects, but often under tighter timelines and with limited information.
Wren needed to incorporate market research into a pitch presentation that would resonate with the storage prospect, but finding good information on storage unit trends was a hurdle.