What Is the 'Informed Call'?

Here are 4 reasons why it’s a critical sales tool

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Today, sales teams have so much more information available to them before reaching out to leads—it is the digital era, after all. So, instead of relying on the old standby cold call, savvy sales professionals should be using the “informed call.” The informed call is backed by a data-driven approach—a much warmer way to break the ice with b-to-b lead generation.

The informed call is targeted and refined

With cold calls, salespeople play a random game of numbers, having only a person’s name and a company name to work with.

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