Ethan Hays is General Manager of performance marketing agency PathIQ. Having worked with Fortune 10 companies, Silicon Valley startups and everything in between, Ethan has been leveraging performance marketing to build businesses for the past 20 years.
How to Bridge the Gap Between Marketing and Sales
Despite similar aims and their efforts relying on each other’s support, they often operate independently, without access to crucial insights.
What Is the Role of Performance Marketing?
The great advantage of this approach is its business model. No company must take on any financial risks in order to try out these strategies.