Portrait of Ethan Hays

Ethan Hays

Ethan Hays is General Manager of performance marketing agency PathIQ. Having worked with Fortune 10 companies, Silicon Valley startups and everything in between, Ethan has been leveraging performance marketing to build businesses for the past 20 years.

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What Is the Role of Performance Marketing?

Marketing Innovation

The great advantage of this approach is its business model. No company must take on any financial risks in order to try out these strategies.