A Publisher’s Guide to Inbound and Content Marketing

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

It’s no secret that advertisers are diverting dollars from print and digital with publishers into inbound and content marketing. Likewise, agencies tell their clients that they can handle all of their marketing needs and that they don’t need to spend money with publishers.

What can we as media companies do to combat this trend? Or even better, how can we embrace and capitalize on it?

Become the Best Inbound / Content Marketing Firm in Your Market

Publishers are uniquely equipped to be the best inbound / content marketing firms in their markets for several reasons:

  1. We have incredibly strong content expertise and resources.


Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in