A Publisher’s Guide to Inbound and Content Marketing
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It’s no secret that advertisers are diverting dollars from print and digital with publishers into inbound and content marketing. Likewise, agencies tell their clients that they can handle all of their marketing needs and that they don’t need to spend money with publishers.
What can we as media companies do to combat this trend? Or even better, how can we embrace and capitalize on it?
Become the Best Inbound / Content Marketing Firm in Your Market
Publishers are uniquely equipped to be the best inbound / content marketing firms in their markets for several reasons:
- We have incredibly strong content expertise and resources.