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A Publisher’s Guide to Inbound and Content Marketing

Headshot of Eric Shanfelt
By Eric Shanfelt

 

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It’s no secret that advertisers are diverting dollars from print and digital with publishers into inbound and content marketing. Likewise, agencies tell their clients that they can handle all of their marketing needs and that they don’t need to spend money with publishers.

What can we as media companies do to combat this trend? Or even better, how can we embrace and capitalize on it?

Become the Best Inbound / Content Marketing Firm in Your Market

Publishers are uniquely equipped to be the best inbound / content marketing firms in their markets for several reasons:

  1. We have incredibly strong content expertise and resources.
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Headshot of Eric Shanfelt

Eric Shanfelt

Eric Shanfelt is the founding partner of Nearview Media, a consulting firm that helps publishers with their digital revenue, audience and platform development. Eric is a 25-year digital media veteran and has been the Chief Digital Officer for several large publishing companies. You can reach Eric at eric@nearviewmedia.com.

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