3 Marketing Tactics for Credit Unions to Win Over Millennials

Credit unions are doing worse with Millennials than any other generation, as this banking target market has flocked to fintech-driven mobile finance experiences that prioritize faceless convenience over the advantages of credit unions. But this disconnect is not the way it has to be.

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Andre Chandra is the Founder and CEO of Propelo Media, an omnichannel direct marketing company that helps clients with lead generation, customer retention and brand building. We owe our business success on our set of Core Values, and they are: 1) Partner, Not Just Vendor, 2) One-stop-shop, 3) Never Shortsighted, and 4) Delight Our Clients. On a personal level, here are where his loyalties lie: a Cal Bear (Class of '00), a Washington Husky ('97), and a passionate Oakland Raiders/Golden State Warriors fan. He can be spotted holding his: wife, two kids, or an acoustic guitar — in that order.

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