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Catalina filed suit in a Florida Court this morning alleging that rival coupon and in-store marketing data outfit Quotient engaged in “illegal, below-cost pricing” practices that caused harm to both businesses and consumers alike.
Per the legal filing, Quotient has offered below-cost pricing to retailers that prevents Catalina from providing its in-store coupon marketing services on a level playing field resulting in the loss of a retail client.
The filing also alleges the defendant lured clients away from Catalina with “misleading communications” to CPG brands which claimed they “would need to transition to Quotient” in order to continue in-store coupon services with grocery chain Albertsons.
“These communications were misleading, because Catalina’s contracts with its CPG customers were not specifically tied to Albertsons’ business.