When looking for new segments, do not stop short by habitually running customer profiles against the general population.
Target isn't wasting any time rolling out its holiday messaging.
They actually like that it's still their mothers' Chico's.
Call volume and wait time more than doubled over the pandemic; it’s time to take customer service as seriously as advertising
The subscription-based business just added Austin following San Diego and Dallas earlier this year.
Private label apparel line And Now This is the latest the department store has introduced to attract younger customers.
The EVP and CMO shares how the unthinkable approach resulted in increased mainline sales.
It's the first update to the program's core 2% cash-back benefit in its 20-year history.
The filing also alleges the defendant lured clients away from Catalina with “misleading communications” to CPG brands which claimed they “would need to transition to Quotient” in order to continue [...]
At a time when there seems to be a new national crisis daily, it is hard to justify moving forward with big marketing spends not knowing what the purchasing climate [...]
You’ve got to know what’s out there if you’re going to attract the audience you want. So it’s worthwhile to evaluate your content marketing in relation to what’s already out [...]
Pitches aren’t usually won or lost in the room, even though that feels like the main event. Here’s what I’ve learned about making the most of the time following your [...]
Customer acquisition is the most expensive part of marketing, but no company can afford to abandon marketing for new customers. Acquisition marketing is essential, but brands must find a way [...]
If you studied up on Part 1 and Part 2 of my series on the virtual pitch, you’re ready to handle the actual client presentation. Here are the top four [...]
Marketers try to achieve holistic personalization through all conceivable channels in order to stand out among countless messages hitting targeted individuals every day, if not every hour. If the message [...]