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Target Introduces New Holiday Campaign That Celebrates Inclusivity

Target isn't wasting any time rolling out its holiday messaging.

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How Chico’s Appeals to Younger Consumers Without Really Trying

They actually like that it's still their mothers' Chico's.

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Award-winning Creative Is Great but Consumers Are Still Waiting 10-Plus Minutes on Hold

Call volume and wait time more than doubled over the pandemic; it’s time to take customer service as seriously as advertising

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Everything’s Bigger in Texas for Furniture Subscription Service Fernish

The subscription-based business just added Austin following San Diego and Dallas earlier this year.

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To Attract Gen Z Shoppers, Macy’s Expands Its Private Brands

Private label apparel line And Now This is the latest the department store has introduced to attract younger customers.

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To Combat Piracy, VIZ Media Made Its Content Available to Fans for Free

The EVP and CMO shares how the unthinkable approach resulted in increased mainline sales.

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CVS Is Making It Easier to Redeem Loyalty Club Rewards

It's the first update to the program's core 2% cash-back benefit in its 20-year history.

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Catalina Sues Quotient in a Clash of the Coupons

The filing also alleges the defendant lured clients away from Catalina with “misleading communications” to CPG brands which claimed they “would need to transition to Quotient” in order to continue [...]

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Get More From Your Advertising While Spending A Lot Less

At a time when there seems to be a new national crisis daily, it is hard to justify moving forward with big marketing spends not knowing what the purchasing climate [...]

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3 Steps to Complete a Competitive Content Marketing Review

You’ve got to know what’s out there if you’re going to attract the audience you want. So it’s worthwhile to evaluate your content marketing in relation to what’s already out [...]

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The Art of the Virtual Pitch Part 4: Sealing the Deal With Post-Pitch Engagement

Pitches aren’t usually won or lost in the room, even though that feels like the main event. Here’s what I’ve learned about making the most of the time following your [...]

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4 Tips for Targeted Customer Acquisition Marketing

Customer acquisition is the most expensive part of marketing, but no company can afford to abandon marketing for new customers. Acquisition marketing is essential, but brands must find a way [...]

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The Art of the Virtual Pitch, Part 3: 4 Steps for a Successful Client Presentation

If you studied up on Part 1 and Part 2 of my series on the virtual pitch, you’re ready to handle the actual client presentation. Here are the top four [...]

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Understanding What a Customer Data Platform Needs to Be

Marketers try to achieve holistic personalization through all conceivable channels in order to stand out among countless messages hitting targeted individuals every day, if not every hour. If the message [...]

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3 Tactics to Stay Connected With Your Target Audience

What can you do today to help you to survive the current state of your market and thrive as it evolves? Consider these three tactics to help you maintain a [...]