4 Tips for Targeted Customer Acquisition Marketing
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Most marketing is blind. Brands put out messages and hope they are found by enough people who want to be customers that it justifies the spend. Even with targeted marketing, most campaigns are sent to broad audiences defined by a few key attributes, but not enough to eliminate the massive waste inherent in customer acquisition marketing.
Customer acquisition is the most expensive part of marketing. It can cost five times more than retention, and the costs keep rising.