Behavioral targeting, a highly specialized and personal form of marketing, is an effective marketing method that focuses on how an audience interacts with a brand, rather than just a consumer’s particular demographics. Many brands and advertising industry professionals today utilize behavioral targeting as a primary component of their marketing campaigns, as the technique enables them to better create messages and advertising that resonate more successfully. Adweek’s selection of behavioral targeting articles and content showcases how brands are leveraging this method to maintain and build their audience and encourage interaction.