GumGum’s Mindset Platform increased ROAS for early adopters Expedia and Domino's.
As brands look for new ways to deliver relevant, timely messaging in an ever-evolving landscape, building a weather strategy for marketing can be an effective way to make campaigns more [...]
Timing is key, but all movers are not the same.
The whole industry will be paying attention to see which brands are in the streaming advertiser mix, how creative they get and, most importantly, what the audience impact will be.
The brand has flipped its marketing workflow thanks to the platform.
How brands can maximize retention and customer experience.
With more capabilities, the audio company is aiming to increase programmatic podcast ad revenue.
There's a 'new Havas' and it's investing in tech.
The loss of identity-based solutions is an opportunity for marketers.
When looking for new segments, do not stop short by habitually running customer profiles against the general population.
While the workday consumer develops, marketers struggle finding the right media mix for the persona, Forrester finds.
The French campaign is a response to the "Anti2010" cyberbullying trend.
What does 'personalization' really mean? And how can marketers use it to truly connect with their customers without annoying them?
Sheba is enlisting sleep experts to help cat lovers go back to sleep after rude awakenings by furry friends.
Customer acquisition is the most expensive part of marketing, but no company can afford to abandon marketing for new customers. Acquisition marketing is essential, but brands must find a way [...]