How Domino’s and Expedia Use Attention to Improve Campaign Effectiveness
GumGum’s Mindset Platform increased ROAS for early adopters Expedia and Domino's.
Rainmaker Brands Winning With Weather
As brands look for new ways to deliver relevant, timely messaging in an ever-evolving landscape, building a weather strategy for marketing can be an effective way to make campaigns more [...]
Use Data to Transform How Your Brand Markets to Movers
Timing is key, but all movers are not the same.
The Streaming Ecosystem Is Changing Everything. Where Do We Go From Here?
The whole industry will be paying attention to see which brands are in the streaming advertiser mix, how creative they get and, most importantly, what the audience impact will be.
How Publicis’ Epsilon PeopleCloud Helps Smucker’s ID Its Customers and Tailor Messages to Them
The brand has flipped its marketing workflow thanks to the platform.
The Mobile Loyalty Program Formula: Reduce Friction, Collect Valuable Data
How brands can maximize retention and customer experience.
SiriusXM and Comscore Bring Cookie-free Audience Targeting to Podcasts
With more capabilities, the audio company is aiming to increase programmatic podcast ad revenue.
How Havas’ Converged Data Platform Delivers for Papa John’s
There's a 'new Havas' and it's investing in tech.
Make Way for Interest-Based Targeting
The loss of identity-based solutions is an opportunity for marketers.
Going Beyond Modeling to Find New Customer Acquisition Targets
When looking for new segments, do not stop short by habitually running customer profiles against the general population.
Brands Have Yet to Catch Up With the Workday Consumer
While the workday consumer develops, marketers struggle finding the right media mix for the persona, Forrester finds.
Burger King Begins Campaign to Counter Cyberbullying Against 11-Year-Olds
The French campaign is a response to the "Anti2010" cyberbullying trend.
The First Rule of Personalization: How to Not Annoy the Customer
What does 'personalization' really mean? And how can marketers use it to truly connect with their customers without annoying them?
This Campaign by Sheba Wants to Help Put Cat Lovers Back to Sleep
Sheba is enlisting sleep experts to help cat lovers go back to sleep after rude awakenings by furry friends.
4 Tips for Targeted Customer Acquisition Marketing
Customer acquisition is the most expensive part of marketing, but no company can afford to abandon marketing for new customers. Acquisition marketing is essential, but brands must find a way [...]