Rohan Ayyar

Rohan Ayyar is the regional marketing manager for India at SEMrush. His blog, The Marketing Mashup, covers digital marketing from the perspective of B2B, B2C, lead generation, mobile marketing, SEO, social media, content marketing, database marketing including predictive analytics, and conversion rate optimization. In addition, he'll look at emerging marketing technology and how marketers can use it. Reach Ayyar at searchrook@gmail.com.

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How to Integrate AI Tech Into Each Step of the Customer Journey

Performance Marketing

The Customer Lifecycle. The Sales Funnel. The Buyer’s Journey. All of these phrases are similar expressions of the same thing. They're used to describe the process that it takes for [...]

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Are You Taking a 360 Degree View of Content Marketing?

Performance Marketing

Creating content that relates to customers and builds engagement has consistently been the top challenge for marketing departments. Many marketers feel like they're just shooting in the dark in terms [...]

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How to Make Actionable Sense of Customer Sentiment Analysis

Performance Marketing

Creating a better customer experience is a top priority for most businesses, with 72% of companies saying improving CX is their No. 1 goal, according to data from Forrester. However, [...]

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3 Ways to Derive Actionable Sales Insights From Content Marketing Data

Performance Marketing

Nearly all businesses these days are aiming to build content marketing strategies that enable them to “rise above the crowd” or “be heard above the noise.” Whether they’re succeeding or [...]

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3 Effective Bottom-of-the-Funnel Marketing Tactics for Social Media

Performance Marketing

Up to 74% of social media users have been influenced to make a purchase thanks to brand exposure. It just takes a focused approach to tap into the intricacies of [...]

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4 Ways Artificial Intelligence Can Impact Your Conversion Rates

Media

At this point, there is little doubt that artificial intelligence is the future of business. The Salesforce “State of Marketing” report found that more than a fifth of businesses currently [...]

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4 Ways Artificial Intelligence Can Impact Your Conversion Rates

Performance Marketing

At this point, there is little doubt that artificial intelligence is the future of business. The Salesforce "State of Marketing" report found that more than a fifth of businesses currently [...]

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How to Use Sentiment Analysis to Transform Your Digital Marketing Strategy

Media

Sentiment analysis is a fascinating concept. Brands use it to better understand customer reactions, behaviors, and opinions toward their products, services, reputation, and more. The goal of sentiment analysis is [...]

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How to Use Sentiment Analysis to Transform Your Digital Marketing Strategy

Performance Marketing

The goal of sentiment analysis is to increase customer acquisition, retention, and satisfaction. Moreover, it helps put the right brand messaging in front of the most interested eyes.

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The 1-2-3 Guide to Ace Mobile App User Acquisition

Performance Marketing

Acquiring users for your native mobile app isn’t a new challenge, but it keeps getting harder. The number of apps on the market keeps on rising, and competition in every [...]