Lead generation—identifying and cultivating new potential customers—is vital to building a strong consumer base. As consumer expectations continue to change on a dime, it can be challenging for brands to keep up and fine-tune their lead generation strategies to meet consumers where they are. According to HubSpot, 61% of marketers rank lead generation as their top challenge. Adweek’s Lead Generation page provides resources and information on lead generation trends for the modern consumer. Our editors and writers cover topics including successful lead generation in a post-cookie world, digital marketing strategies to boost lead generation, integrating AI into the customer journey and much more.

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B2B’s Move Toward Digital Is Here, and Affiliate Fits Right In

B2B affiliate won’t replace an entire digital channel strategy on its own, but it can provide a strong entry, complement or upgrade to expensive and ineffective marketing channels.

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Why One Consultancy Launched a Premium Subscription for Agency New Business Leads

NBZ Partner's membership tier is one of few resources available to new business pros, who are finally talking to each other.

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Your Organization Needs an Updated Revenue Model to Align Under

The funnel's oversimplification can work against success.

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Light Up Your Lead Intelligence With Call Data 

If your business receives high volumes of phone calls, you’re probably sitting on a treasure trove of business-building insights.

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3 Keys to Successful Lead Generation in a Post-Cookie World

The insurance industry can teach marketers about acquiring new customers without cookies—here's how.

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7 Digital Marketing Strategies to Boost Lead Generation

According to a survey by Demand Gen Report, 47% of buyers viewed at least three to five pieces of content before engaging with a sales executive.

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What Is the ‘Informed Call’?

The thought of sales teams having all this background information on leads might sound intrusive—but it’s quite the opposite.

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How to Bridge the Gap Between Marketing and Sales

Despite similar aims and their efforts relying on each other’s support, they often operate independently, without access to crucial insights.

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Catalina Sues Quotient in a Clash of the Coupons

The filing also alleges the defendant lured clients away from Catalina with “misleading communications” to CPG brands which claimed they “would need to transition to Quotient” in order to continue [...]

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How to Integrate AI Tech Into Each Step of the Customer Journey

The Customer Lifecycle. The Sales Funnel. The Buyer’s Journey. All of these phrases are similar expressions of the same thing. They're used to describe the process that it takes for [...]

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4 Tips for Targeted Customer Acquisition Marketing

Customer acquisition is the most expensive part of marketing, but no company can afford to abandon marketing for new customers. Acquisition marketing is essential, but brands must find a way [...]

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A Publisher’s Guide to Inbound and Content Marketing

It’s no secret that advertisers are diverting dollars from print and digital with publishers into inbound and content marketing. Likewise, agencies tell their clients that they can handle all of [...]

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3 Marketing Tactics for Credit Unions to Win Over Millennials

Credit unions offer a better deal for Millennials than any other financial institution, but to win them over, your marketing must embody and convey those advantages.

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Publishers Can Do Good by Doing Well: Collect Emails as You Drop Paywalls

We are in the midst of a national crisis, and once again, as crisis hits, the American public and its advertisers remember the service that true journalism plays in our [...]

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Taking Omnichannel Marketing Outbound in 2020!

While a strong omnichannel customer experience is important, it's equally important to incorporate omnichannel marketing into your lead generation strategy. Content optimization, customer modeling, and profiling through a strategic optichannel [...]