What 2021’s Virtual OZY Fest Suggests About the Future of Events Marketing
OZY Media founder Carlos Watson discussed the marketing opportunities of this year's virtual OZY Fest and hinted at the event's hybrid future.
Why Beer Brand Desperados Is Planning for Hybrid Events Even After the Pandemic Ends
Through its 'Go Desperado' platform, the Heineken-owned brand is pushing innovation.
What’s Your Event DNA? The Creation of Rapid Growth, Non-Cloneable Programs
Creating a truly unique and successful event means tapping into audience sentiment and understanding their unique pain points. In order to do this, marketers need to invest in listening and [...]
7 Event Planning Tips and Tricks From the Pros
Event planning is an eloquent art that can leave a lasting impression on attendees. Strategic event planning can be used to create new relationships, promote a product and increase employee [...]
Eclipsed in My Mailbox
Great American Eclipses are fairly limited – so this August 21 rarity in nature creates a unique opportunity for kids in science classes and, of course, marketers.