Alt Image Text

What 2021’s Virtual OZY Fest Suggests About the Future of Events Marketing

OZY Media founder Carlos Watson discussed the marketing opportunities of this year's virtual OZY Fest and hinted at the event's hybrid future.

Alt Image Text

Why Beer Brand Desperados Is Planning for Hybrid Events Even After the Pandemic Ends

Through its 'Go Desperado' platform, the Heineken-owned brand is pushing innovation.

Alt Image Text

What’s Your Event DNA? The Creation of Rapid Growth, Non-Cloneable Programs

Creating a truly unique and successful event means tapping into audience sentiment and understanding their unique pain points. In order to do this, marketers need to invest in listening and [...]

Alt Image Text

7 Event Planning Tips and Tricks From the Pros

Event planning is an eloquent art that can leave a lasting impression on attendees. Strategic event planning can be used to create new relationships, promote a product and increase employee [...]

Alt Image Text

Eclipsed in My Mailbox

Great American Eclipses are fairly limited – so this August 21 rarity in nature creates a unique opportunity for kids in science classes and, of course, marketers.