Tribeca Festival Expands Its X Programming and Awards for Advertisers
As demand for branded entertainment escalates, festival leaders are creating more networking spaces at the intersection of marketing and film.
Expo West: The Ozempic Effect on Snacking, Clean Labels and More Trends
What we saw at the annual sampling extravaganza, which brought in 70,000 attendees and 3,000 exhibitors.
How The NFL Gave Back to Las Vegas Artisans With Origins Merch Pop-Up
The league partners with agency Six Degrees to spotlight Las Vegas artists during Super Bowl 58.
Get Married in Cheetos Chapel and Walk the Chip Strip: Inside Frito-Lay’s Super Bowl Experience in Las Vegas
PepsiCo brands have a major presence in Vegas. Cheetos chapel, Tost by Tostitos.
Q&A: Cotopaxi CBO Brad Hiranaga Details Why It Sponsored Sundance’s Iconic Director’s Jackets
Cotopaxi’s chief brand officer, Brad Hiranaga, spoke with ADWEEK about his first partnership with the Sundance Institute, and what’s next for the Utah-based brand.
4 Super Bowl Events in 36 Hours for Medium Rare Feature Plenty of Star Power
Super Bowl activations for Shaq, Gronk, Guy Fieri and Sports Illustrated bring out the brands.
What Marketers Can Learn From the Art Basel-Tribeca Festival Partnership
Music and movies meet art and culture.
Soberchella: Booze-Free Bars Are Coming to the Famous Desert Music Festival
The New Bar becomes the first nonalcoholic retail partner for the trendsetting event.
Infographic: What Event Marketers Need to Succeed in 2023
Shifting from tentpole summits to intimate experiences, finding efficiencies and more.
Horizon Media Acquires Digital Experience Agency in Push to Go Full-Service
First Tube strengthens Horizon's Web3 and virtual live event capabilities.
Inside The One Club’s Long-Awaited Return to In-Person Events
Adweek reports from the ADC Awards and The One Show.
How An Engaged Community Keeps Peloton Pedaling Its Way to Success
Members are highly engaged online, whether on the Peloton platform or through social media channels, explains Jayvee Nava, VP of Community.
What 2021’s Virtual OZY Fest Suggests About the Future of Events Marketing
OZY Media founder Carlos Watson discussed the marketing opportunities of this year's virtual OZY Fest and hinted at the event's hybrid future.
Why Beer Brand Desperados Is Planning for Hybrid Events Even After the Pandemic Ends
Through its 'Go Desperado' platform, the Heineken-owned brand is pushing innovation.
What’s Your Event DNA? The Creation of Rapid Growth, Non-Cloneable Programs
Creating a truly unique and successful event means tapping into audience sentiment and understanding their unique pain points. In order to do this, marketers need to invest in listening and [...]