Horizon Media Acquires Digital Experience Agency in Push to Go Full-Service

The move strengthens Horizon's Web3 offering and live social video activations

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Horizon Media, the largest independent media agency in the U.S., is acquiring a majority stake in digital experience agency First Tube. The move will help Horizon deliver on hybrid digital activations, or those that leverage a combination of live video on social media, experiential in-person events, Web3 activations and more.

Horizon has long been characterized as an independent agency, and in most ways that categorization is still accurate. Its holding company competitors are publicly-traded companies beholden to shareholder interests.

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