Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
Horizon Media, the largest independent media agency in the U.S., is acquiring a majority stake in digital experience agency First Tube. The move will help Horizon deliver on hybrid digital activations, or those that leverage a combination of live video on social media, experiential in-person events, Web3 activations and more.
Horizon has long been characterized as an independent agency, and in most ways that categorization is still accurate. Its holding company competitors are publicly-traded companies beholden to shareholder interests.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in