4 Super Bowl Events in 36 Hours for Medium Rare Feature Plenty of Star Power

Shaq, Gronk, Guy Fieri and Sports Illustrated activations bring out the brands

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Producing one high-profile event is a feat of coordination, planning and execution. Producing four events in 36 hours at the Super Bowl is one step below madness.

But that’s what production agency Medium Rare has done for the last few years, and this year their parties are coming to the country’s biggest party town: Las Vegas.

In the days leading up to the Super Bowl, Medium Rare is bringing some of the biggest fan events to Sin City, getting more than 20,000 people in the mood for the biggest football game of the year.

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