What 2021's Virtual OZY Fest Suggests About the Future of Events Marketing

Hybrid events expand opportunities for advertisers

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Half a year in the making, it’s probably the only event where you’ll find Big Freedia and H.E.R. sharing a bill with Mark Cuban, Dr. Anthony Fauci, Tig Notaro and Condoleeza Rice. This year, following a two-year hiatus, OZY Media is bringing its distinct and eclectic OZY Fest directly to its largest audience ever, with brand sponsorships fueled by recent holding company partnerships generating a wealth of unique opportunities to engage with audiences.

A virtual event for the first time, OZY Fest will reach an expanded audience for the all-over-the-map mix of entertainment, experiences and conversations it positions as “TED meets Coachella.”

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