Why Beer Brand Desperados Is Planning for Hybrid Events Even After the Pandemic Ends

Through its 'Go Desperado' platform, the Heineken-owned brand is pushing innovation

Desperado's virtual Halloween party
Desperado's virtual Halloween party. Desperados

From virtual raves in Dracula’s castle to holograms allowing customers to attend virtual DJ sets to save shuttered bars and nightclubs, tequila flavored-beer brand Desperados has been on a learning curve of digital innovation.

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@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's UK Bureau Chief.