Dean Horowitz
Dean Horowitz is Co-Founder of IdeaSoil, LLC; a consultancy firm focused on the growth, expansion, and sustainability of businesses through the use of today’s communication platforms and techniques. Over 20+ years, he and his colleagues have delivered significant increases in profitable revenue by applying creativity, innovation and passionate customer-focus to such areas as content, data, digital, events, marketing services, research, SaaS offerings, and subscriptions. You can contact Dean at dean@IdeaSoil.com. Follow him @IdeaSoil. And connect with him on LinkedIn.
Trade Print Dollars for Digital Lincolns by Rethinking Ad Value & Engagement
Media
For the past decade, or more, we have listened to so many media executives say, “I can’t afford to trade print dollars for digital dimes.” And that sentiment, my friends, [...]
What’s Your Event DNA? The Creation of Rapid Growth, Non-Cloneable Programs
Performance Marketing
Creating a truly unique and successful event means tapping into audience sentiment and understanding their unique pain points. In order to do this, marketers need to invest in listening and [...]
What’s Your Event DNA? The Creation of Rapid Growth, Non-Cloneable Programs
Media
DNA is the molecular-level instructions that guide the development and expression of a living thing. How that thing will engage. How it will respond. How it will interact with others. [...]