Read news and insights about data points for marketing from our team of experts at Adweek. Explore examples of data points in real-world applications.

Marketing data points can help you learn more about your target audience, hear what your audience wants and needs, and help you improve marketing strategies to better connect with those people. Data points help you understand digital marketing tactics and find optimal ways to develop digital advertising campaigns that work. From KPIs to clicks to conversions, data points can help you rethink how you advertise your brand.

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Infographic: What the Agency World Looks Like in 2024

Advertising and public relations is younger and whiter than the general public.

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The Out-of-Home Advertising Recovery Has Not Been Equal

OOH has surpassed pre-pandemic highs, recovering from a 30% dip.

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Infographic: Making a Memorable Super Bowl Ad

Ensuring your Super Bowl commercial makes an impact isn't just about casting a celebrity.

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The Travel Trends You Need to Know for 2024

Expedia's Unpack report highlights set-jetting, unique properties, outdoor amenities.

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Exclusive: Yahoo’s ID Testing Lets Advertisers Compare Campaigns Without Cookies

Yahoo is expected to allow tetsing of Google Privacy Sandbox APIs this quarter.

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An Unlikely Hero of Advertising: the Data Protection Officer

As the industry contends with turbulence, a DPO can help publishers navigate regulations by advocating for consumer privacy.

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Infographic: What Customers Want From Loyalty Programs

Discounts are important, but they're not the only thing that keeps people coming back.

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Infographic: Will Electric Cars Ever Take Over the Road?

American drivers give their take on our electric vehicle future.

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The Buying Power of Diverse Communities in the US Is Rising

How the face of the American consumer is changing.

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Infographic: Lionel Messi’s Impact on Miami—and Soccer

This could be the tipping point for the beautiful game in the U.S.

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Infographic: It’s a Frugal Back-to-School Season as Inflation Bites

Spending is up from 2022, and shoppers still prefer stores over the internet.

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People Don’t Actually Like Streaming Services More Than Linear TV

Cable and satellite still have their strengths.

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Infographic: Summer Vacations Are Back (on a Budget)

Americans are buying more luggage, but they're not headed to theme parks and beaches.

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Infographic: When Brands Speak Out, Many Consumers Are Skeptical

Taking a stance on social issues can backfire—if done wrong.

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Where Major Social Media Platforms Are Spending Their Ad Budgets

YouTube increases traditional spend, while Pinterest looks to the silver screen.