CES, the annual trade show organized by the Consumer Technology Association, is a vitally important event for manufacturers, developers, and suppliers of consumer technology hardware, content, technology delivery systems, and more. Over 2300 brands across the world are showcased at this event, and advertisers and marketing professionals can use announcements and new products to shape their own strategies. Adweek’s CES category provides a wealth of insight into the event and covers the top stories, launches, and releases that affect the advertising industry as a whole.

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Robotic Sex Toy Company Offered $50,000 of Media by YouPorn After CES Pulled Its Award

In 2018, the Consumer Electronics Show faced charges of sexism after it failed to secure a single woman speaker for its keynote speeches over the course of the event. This [...]

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The NBA and TNT Are Bringing Single-Player In-Game Livestreams to Twitter

Fans will vote on who to feature in 20 regular-season and playoff games, as well as the All-Star Game.

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These CMOs Talk About the Tech That’ll Spark Higher Consumer Engagement

Burger King, Pandora and TD Ameritrade chief marketing officers discuss it at CES 2019.

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Facebook Commissions Study to Say Facebook Is a Great Tool for Challenger Brands

A new study states the social network is a great marketing channel for these upstarts but industry experts don’t necessarily agree.

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11 Government Speakers Back Out of CES Because of the Shutdown

FCC chairman Ajit Pai and Transportation Secretary Elaine Chao are among those canceling.

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How Brands Can Stand Out From the Crowd at an Astounding Event Like CES

The more than 180,000 attendees and 4,400 exhibits provides an exciting challenge.

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The Night Before CES, a Promobot Got Run Over by a Self-Driving Tesla

The bot will likely miss its debut at the show.

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How the Internet of Things Is Grappling With Protecting Consumers as Privacy Laws Evolve

"A lot of companies who thought they were coming up with these groundbreaking whiz-bang devices are running into all of these challenges they never really imagined."

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Imagining a Day of Your ‘Smartest’ Life With CES’s Most Bizarre Gadgets

With CES underway in Las Vegas this week, the world is once again being treated to the vast array of everyday household items that the industry has decided--sometimes inexplicably--can be [...]

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